The Best Free or Low-Cost Digital Marketing Tools for Small Businesses
As a small business owner, you know how important it is to market your products or services online. But you also know how challenging it can be to find the right tools, platforms, and strategies that fit your budget and goals.
That’s why we’ve compiled a list of the best free or low-cost digital marketing tools that can help you grow your online presence, reach more customers, and increase your sales. Whether you need help with email marketing, social media, SEO, content creation, or analytics, there’s a tool for you on this list.
Let’s dive in and see what these tools can do for you.
Email Marketing Tools
Email marketing is one of the most effective and affordable ways to communicate with your audience, build trust, and drive conversions. Here are some of the best email marketing tools that offer free or low-cost plans:
- Mailchimp: Mailchimp is one of the most popular email marketing platforms, and for good reason. It offers a free plan that lets you send up to 10,000 emails per month to up to 2,000 contacts. You can also create beautiful email templates, landing pages, forms, and surveys, and integrate with hundreds of other apps and tools. Mailchimp also provides analytics and reports to help you optimize your campaigns and measure your results1.
- Constant Contact: Constant Contact is another great option for email marketing, especially if you want to try it out before committing to a paid plan. It offers a 60-day free trial that lets you send unlimited emails to up to 100 contacts. You can also access features such as drag-and-drop email editor, contact management, email tracking, and social media integration. Constant Contact also has a library of resources and tutorials to help you get started and grow your email list2.
- Campaigner: Campaigner is a more advanced email marketing platform that offers a 30-day free trial that lets you send up to 10,000 emails to up to 1,000 contacts. You can also access features such as A/B testing, segmentation, personalization, automation, and reporting. Campaigner also has a full code editor, a Facebook audience builder, and a conversion tracking tool to help you create and optimize your email campaigns3.
Social Media Tools
Social media is a powerful way to connect with your customers, grow your brand awareness, and generate leads and sales. But managing multiple social media accounts can be time-consuming and overwhelming. That’s why you need some of the best social media tools that can help you automate, schedule, and analyze your social media posts. Here are some of the best ones:
- Hootsuite: Hootsuite is one of the most popular social media management tools that lets you manage up to three social media accounts for free. You can also schedule up to 30 posts in advance, monitor your mentions and messages, and access basic analytics and reports. Hootsuite also has a dashboard that lets you see all your social media activity in one place, and a library of free courses and resources to help you learn and improve your social media skills4.
- Buffer: Buffer is another great tool for social media management that lets you manage up to three social media accounts for free. You can also schedule up to 10 posts per account, create and share images and videos, and access basic analytics and reports. Buffer also has a browser extension that lets you easily share content from any web page, and a mobile app that lets you manage your social media on the go5.
- Later: Later is a tool that specializes in Instagram marketing, but also supports other social media platforms such as Facebook, Twitter, and Pinterest. It lets you manage one social media account per platform for free, and schedule up to 30 posts per month. You can also access features such as visual planner, media library, hashtag suggestions, and analytics. Later also has a blog and a podcast that offer tips and insights on Instagram marketing6.
SEO (search engine optimization) is the process of improving your website’s visibility and ranking on search engines such as Google and Bing. SEO can help you drive more organic traffic to your website, and increase your chances of converting visitors into customers. Here are some of the best SEO tools that offer free or low-cost plans:
- SEMrush: SEMrush is one of the most comprehensive and powerful SEO tools that lets you perform keyword research, competitor analysis, site audit, backlink analysis, and more. It offers a free plan that lets you access 10 queries and 10 results per day, and one project. You can also access features such as keyword magic tool, SEO writing assistant, position tracking, and site health. SEMrush also has a blog and a academy that offer guides and courses on SEO and digital marketing7.
- Yoast SEO: Yoast SEO is a plugin that you can install on your WordPress website to optimize it for SEO. It offers a free version that lets you access features such as SEO analysis, readability analysis, XML sitemaps, breadcrumbs, and social media integration. Yoast SEO also helps you optimize your web pages for your target keywords, and gives you suggestions and feedback on how to improve your SEO score8.
- Google Search Console: Google Search Console is a free tool that lets you monitor and improve your website’s performance on Google search. You can use it to submit your sitemap, check your index status, fix crawl errors, analyze your search traffic, and more. Google Search Console also helps you identify and fix any issues that might affect your website’s ranking and visibility on Google.
Content Creation Tools
Content is the king of digital marketing, and you need to create high-quality, engaging, and relevant content for your website, blog, and social media. But creating content can be challenging, especially if you don’t have the time, skills, or resources to do it. That’s why you need some of the best content creation tools that can help you write, design, and produce content that attracts and converts your audience. Here are some of the best ones:
- Simplified: Simplified is a tool that uses artificial intelligence to help you create content for your website, blog, and social media. It offers free features such as a content rewriter tool, a company bio generator, and an AI writing assistant. You can also access additional paid features that can help you create headlines, slogans, logos, graphics, videos, and more. Simplified also has a community and a blog that offer tips and support for content creation.
- Grammarly: Grammarly is a tool that helps you write mistake-free content for your website, social media, documents, messages, and emails. It offers a free plan that lets you access features such as spelling, grammar, and punctuation checks, tone detection, and word choice suggestions. You can also access additional paid features that can help you with clarity, engagement, delivery, and plagiarism detection. Grammarly also has a browser extension, a mobile app, and a desktop app that let you use it across different platforms and devices.
- Canva: Canva is a tool that helps you design stunning graphics, images, and videos for your website, social media, and other marketing materials. It offers a free plan that lets you access over 250,000 templates, over 100 design types, and over 5GB of cloud storage. You can also access additional paid features that can help you with branding, collaboration, animation, and more. Canva also has a mobile app, a desktop app, and a browser extension that let you use it anywhere and anytime.
These are some of the best free or low-cost digital marketing tools that can help you grow your small business online. Of course, there are many more tools out there, and you might want to explore and experiment with different ones to find the ones that suit your needs and goals.
But remember, tools are only as good as how you use them. You still need to have a clear and effective digital marketing strategy, and a consistent and creative execution. And most importantly, you need to focus on providing value and solving problems for your customers.
That’s how you can succeed in digital marketing, and in business.
We hope you found this blog post helpful and informative. If you need any help with your digital marketing, feel free to contact us at digitalanchormedia.com. We are a digital marketing agency that specializes in helping small businesses grow online. We offer services such as web design, SEO, social media, email marketing, and more.
We’d love to hear from you and see how we can help you achieve your digital marketing goals.